Changing the convo around what a tech career is…. And isn’t

A career in ‘tech’ isn’t what it used to be. Because technology is, well, everything. Tech permeates every aspect of our lives… from our phones (which have become our camera/library/calendar/photo album/GPS) to our connected homes.

Tech careers can be fulfilling, and well-paying. Yet Canadian girls and women aren’t penetrating the ranks of the tech workforce, even though they are increasingly graduating with degrees in science, tech, engineering and math. It doesn’t compute.

During my research, the experts I spoke with suggest there are myths that persist. About what ‘tech’ is… and what it isn’t. And those myths need to be shattered early on, when young women are figuring out what to be when they grow up.

Have a gander at my CBC article about why a career in tech isn’t just for gamers and AI geeks (note: as a fellow geek, I use the term with great affection) Industry Leaders Tell Women Tech Careers Aren’t Just For Gamers

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Food fight

kid TVThe debate over how best to protect kids from an onslaught of ads selling junk food is a tricky one, and one that Health Canada is wading into. Right now in Canada, advertising is an industry that regulates itself. The exception is the province of Quebec.

For more on this brewing food fight and the different cases made by health advocates and the advertisers, take a look at my article on CBC News.

Boy eating beef chili with taco chips chocolate milk and pudding

 

The tech trap

online imagesThe power that Big Tech wields on the way that we view the world, and the way that we behave is something that design ethicists are just starting to figure out.

Among them is former Google designer and researcher James Williams. He won the Nine Dots prize and $100,000 to write a book about how technology has fundamentally changed the way we discuss politics online.

Williams is also the co-founder of Time Well Spent, whose raison d’être is to protect us from, as the campaign puts it, technology “hijacking our brains.” Check out my CBC News piece about the tech trap.

New investment rules fail to reveal some hidden fees

Investment

When CRM2 rules came into effect this Summer, many investors breathed a sigh of relief. The changes force money managers to be more clear about things like how your investments are performing and what kinds of fees you’re paying.

But… They still don’t show everything. All kinds of things that you’re paying for can continue to be hidden from your statements. That means you have to ask about them. The onus remains on the investor.

Some experts worry that the new rules may lull people into a false sense of security, meaning they may think they have the whole picture… when they don’t. Check out the whole story I wrote for CBC News here.

Electric shock: Poorest Ontarians forced to choose between electricity and food

Power_TowerIf you live in Ontario, you know that electricity costs have spiked lately.

If you live in a rural area, you’ve been hit with skyrocketing hydro costs.

And if you’re among the ‘electricity poor,’ you may be really worried about how you’re going to afford to pay for food, basic necessities AND power.

Check out this article I wrote for Vice about what many call the Hydro Mess.

 

Barbie Is Such A Doll

Did you know that if Barbie was a real woman with those proportions, she’d have to carry her kidneys in her purse?” – Lanie Diane Rich, Author, Time Off for Good Behavior

Leave it to a 55-year old whose pretty little head is literally filled with air to stir up more controversy than the three, nubile, scantily-clad models gracing the cover of Sports Illustrated’s 50th anniversary Swimsuit Edition. Sports IllustratedPeople were outraged that Barbie, a children’s toy, would be seen on plastic wrapping that would cover this anniversary edition of a magazine which (despite its name) really has nothing to do with the swimsuits. It’s essentially admitting that Barbie has lots in common with the frolicking models in Sports Illustrated. These ladies do look fit, but their accomplishments in the sporting arena are, shall we say, limited. Barbie SIFull disclosure: I have a love/hate relationship with Barbie. On the one hand, I admire how far she’s come over the last few decades.  She’s showcased more than 150 different careers, ranging from dog walker, to astronaut, to TV anchor, to RCMP officer. And I envy her unrealistically perky attributes and impossibly thin bod. On the other hand, I find it hard to take her very seriously. Barbie-Entrepreneur-jpgThe latest incarnation of Barbie is entrepreneur. Sure, she’s wearing a hot pink shift dress which might bother some people, and it’s not clear what kind of business she’s running exactly (clues: she’s sporting a mini smartphone and tablet), but I think it’s a step in the right direction. Entrepreneur Barbie even comes in four different ethnicities: blonde, black, Asian, redhead… which all look like the same doll with slightly different hair and skin tones. How wonderfully politically correct!

I’m finding it hard to avoid Barbie these days… her likeness is splashed everywhere, courtesy of Mattel’s marketing team, I’m sure. It’s probably not a coincidence that Barbie sales have been slumping for some time. They were down 13% over the holiday season. So, like all brands that are looking a little tired, she’s got to be reinvented. Her latest incarnation (as a swimsuit model AND business woman) isn’t so terrible. The takeaway for little girls (and boys) is that Barbie isn’t one-dimensional and she can wear all kinds of different hats (literally and figuratively).

There is the matter of her, shall we say, unrealistic proportions. If she were made to really resemble the “average woman” in America… clothes just wouldn’t fit her the same. This is an artist’s rendition of a Barbie that actually keeps things real. Realistic BarbieLet’s face it, it might be a more attainable version of Barbie, but let’s remember that she’s a doll. Teddy bears don’t look like real bears… they’re the cuter, cuddlier version. A Furby looks nothing like a real hamster or owl or whatever it’s supposed to be. Barbie is the sleeker version of the human form. Outlasting the competition and defying her critics, one pink outfit and pair of stiletto heels at a time.

Cocoa Beware

“Chocolate is nature’s way of making up for Mondays.” – anonymous

“All you need is love. But a little chocolate now and then doesn’t hurt.” – Charles M. Schultz, Peanuts creator

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Over the past few months, I’ve seen alarming headlines warning about a looming shortage or a looming price hike of some of my favourite food items: bacon, wild-caught fish… even Velveeta cheese (don’t judge me, it’s an occasional guilty pleasure!). But none of these bits of news struck me quite the way the cocoa headlines have hit me.

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Apparently, cocoa supplies are headed for the longest production shortfall in more than five decades. There are two things going on here: demand is soaring while supply is down because of a shortage of precious cocoa beans in West Africa, which supplies most (70%) of the world with this brown gold.

So why are more people suddenly clamouring for more chocolate? You can thank scientific study after study that suggests chocolate, especially the higher quality dark variety, has a slew of health benefits from protecting your heart to fighting stress. But according to experts, the bulk of the “new” chocolate consumers are in Asia and other emerging parts of the world, and this phenomenon has nothing to do with chocolate’s purported health benefits.

Not only is Asia home to an increasingly larger number of people classified as “middle class,” it seems that, like their counterparts in the West, once you try a bit of chocolate, you’re hooked. You can never go back to a life without (or with very little) chocolate.Image

Consider this: the world’s leaders when it comes to chocolate consumption are the Swiss where the average person eats more than 22 lbs of chocolate a year. Canadians consumer about 12 lbs annually and in the U.S. that number is 11 lbs. But that’s still a lot when you figure that the average person in China eats about a fifth of a pound in a year (I think I’ve eaten that much over the past holidays alone!).

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The opportunity to grow the chocolate market in the Asia-Pacific is huge. Big companies like Hershey know it and they’re setting up shop in the region, betting that they can cash in on all those chocoholics present and future.

All of these things factor into the ever-rising price of cocoa supplies. That includes cocoa butter, that delicious stuff that gives chocolate its unique melt-in-your-mouth quality. According to the International Cocoa Organization, cocoa makes up about 10% of the average price of a chocolate bar. Cocoa shortages are expected to hit late this year and, if current trends persist, we could see prices marching ever higher and global shortages until 2018.

I’m not writing this to alarm you. My hope is that you see this and, rather than rushing out to increase your chocolate intake, make a concerted effort to really enjoy the 12 lbs or so that you’ll be eating this year. I’ll be asking for chocolate in lieu of flowers this Valentine’s Day…

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